Every year we look forward to the newest technological advances. We want to see how they’re going to improve our lives and it shocks us to see how far the talented technical minds of the world have pushed the boundaries. Because of all of these technical advances, however, those in the marketing world have more and more tools and advances to look forward to as well.
What advances are in store for marketing strategies in 2018? Take a look at the list below.
Video Content Continues To Soar
As predicted in years past, video content continues to be the most eye-catching of all marketing content available on the web. Every great marketing strategy is going to include at least 1 or 2 pieces of multimedia per month, in order to attract a steady amount of viewership online. Thanks to the rise in popularity of social platforms like Snapchat and Facebook Live, consumers also have the ability to share video of their experiences with your product or service. Make sure you know how to navigate the multimedia space in order to both react and interact with your following – it will be the best way to speak directly to your consumers!
AI Isn’t Just For The Tech Business
One of the most exciting developments in technology is the dawning of the Artificial Intelligence era. Machine Learning and AI software use an algorithm that can predict your online activity, showing you items or similar products that you’d be interested in viewing based on your clicks and page-time-occupancy. Being able to capture real-time data such as this will be absolutely essential in order to remain competitive with other businesses. You don’t have to own a tech company to employ AI in your market strategy, so be sure to explore your options with your team.
Honesty Is The Best Policy
Your mother was correct – honesty, after all, really is the best policy. Because of an outcry from the millennial generation in search of honest and wholesome brands to support, companies are starting to see success when they tell a story that empowers and encourages. Even if your company isn’t one that naturally empowers or encourages, a simple message showing the honest nature of your hard work to reach success will allow you to connect with your consumers. Audiences are really gravitating towards transparency, so the more you use gimmicky messaging, the less return you are going to see with your marketing.
Have you already seen any of the above strategies in action? If so, connect with me and share your insights on ClareleMortimer.com.