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Pain Letters as an Elevator Speech

Pain Letters as an Elevator Speech

The premise of an elevator pitch is simple. You communicate who you are in the time it would take to ride an elevator. The problem: What sounds good to you probably won’t pique their interests. You often have less than a minute to deliver your elevator speech. If your...
Want the Attention of C-Level Executives? Try This.

Want the Attention of C-Level Executives? Try This.

Somewhere in a big office, there is a senior executive with meetings lined up, a full agenda and at least 5 new emails in their inbox. If you want to get this person’s attention, you need to stand out. One way to do this is by sending a pain letter. Writing a Pain...