The premise of an elevator pitch is simple. You communicate who you are in the time it would take to ride an elevator. The problem: What sounds good to you probably won’t pique their interests. You often have less than a minute to deliver your elevator speech. If your...
Somewhere in a big office, there is a senior executive with meetings lined up, a full agenda and at least 5 new emails in their inbox. If you want to get this person’s attention, you need to stand out. One way to do this is by sending a pain letter. Writing a Pain...
